Meeting/Event Information

Planned Giving: Know Thy Donors

Lawrence Henze will share his insight into planned giving modeling and demonstrate:

1. How the knowledge of planned giving behavior has evolved as better data/modeling techniques became available
2. What should be avoided regarding false positives
3. The need for steadily improving data
4. How this data may be used to improve engagement with planned giving prospects and donors

Speaker: Lawrence Henze, J.D., Analytics Architect, Senior Principal Consultant, Blackbaud Target Analytics

Lawrence Henze is the Analytics Architect, Senior Principal Consultant for Blackbaud Target Analytics. During his career at Blackbaud, he has worked with nonprofits, colleges, and universities in both consultative sales and consulting roles to encourage and facilitate the use of predictive analytics and related tools to promote fundraising success.

Before joining Blackbaud, Lawrence founded Core Data Services, a groundbreaking analytics approach to fundraising, in 1998. (Blackbaud purchased Core Data in 2001, creating Blackbaud Analytics). Lawrence’s experience as a development officer at Carroll University (WI), the University of Wisconsin Foundation (Madison), and the University of Dayton provided the understanding and motivation to use statistics to challenge fundraising axioms and create data-driven solutions.

Lawrence’s particular skill set is based on the use of organizational and third-party data to support strategy development and decision-making which creates a silo-free advancement operation.

Throughout his career, Lawrence has used his skills in grant- writing to draft or review applications on behalf of numerous organizations.