Meeting/Event Information

How RFM Scoring Can Illuminate Your Most Promising Prospects?

Speaker: Marianne M. Pelletier, Managing Director, Staupell Analytics Group

Synopsis: Hear from Marianne — a globally recognized leader in donor modeling and data mining — as she breaks down how RFM scoring can illuminate your most promising prospects across Major Gifts, Planned Giving, Annual Giving, Engagement, and Membership.  One lucky attendee will receive an autographed copy of her new book!!

BIO: Marianne is the recent author of 5 Ways to use RFM Scores in Fundraising. This book is a must‑read for anyone working in fundraising strategy or operations! https://staupell.com/rfm-workbook/.With 35+ years of experience at Harvard, Carnegie Mellon, Cornell, and more, Marianne has shaped the field of prospect research and continues to push it forward.